Melbourne Sports Museum Critiques

Logo: Sydney Olympic Games 2000
- The colours used are related to the official Olympic games logo.
- Designed by Michael Bryce, an architect and graphic designer in 1992
- The elements and principles of design are applied as a colour, line in different tyoe of brush strokes,dot, dynamic,shape, space. It is effective because brings to the logo balance, harmony when using the colours and positioning the shapes in certain positions that gives the whole logo unit and when we pay attention we can see that the shapes creates a character as well.
- The art style that should be classified is 'contemporary' because of the colours, modern feeling that the logo has.
- The concept of the bid logo is a stylized image of the Sydney Opera House, whilst the official logo featured the stylized image of a runner in motion. And is the motif of the boomerang that is as aboriginal flying tool that is related to Australia (where the Olympics games were sited).

- The logo is really well done and creative. Suit to the target and brief. It is friendly and easy to understand. The typeface used goes along with the graphic style used on the graphic too.

Uniform (logo application): Western Bulldogs

- Official colours Blue Guernsey with red and white bands and bulldog Motif.

- The elements and principles of design are applied as a colour,line,shape,space,contrast. It is effective because the the scale and proportion or the elements works well and the colours (red and blue) contrasts with the white of the bulldog.The design is simple but that helps to communicate clearly that the bulldog motif is the main focal point.The negative space around the motif helps that too.The is the contrast between the rounded shape of the logos and the squareness of the uniform shape and lines.  

- The art style that should be classified is 'contemporary' because of the colours, the logo style.

- The concept of the uniform is to emphasize the team visual identity so they can be easily recognized. 

- The uniform is fine. Simply and communicates to the target. I'd make it with a bit of more details or maybe bit 3d not to flat as it is.

Sources:

www.9visionsart.com/eng/contemporary-art.asp
www.gg.gov.au/content.php/page/id/4
en.wikipedia.org/wiki/2000_Summer_Olympics
www.westernbulldogs.com.au