Monday, March 28, 2011

Native American Motifs

Cleveland Indians

The Cleveland Indians began, as the Cleveland Blues when the American League opened their doors in 1901, became the Cleveland Naps in 1905 and changed to the modern day Indians in 1915. The logos for the Cleveland Indians appear below in chronological order.

1915-1920
1921-1928

1929-1932

1933-1939
1940-1950

1951-1972

1973-1979

1980-current
The Cleveland Indians current logo it’s a review from the one used in 1951-1972.
The different is the red colour tone.
The mascot still been used as a logo and on the uniforms the logo application is on the cap and sleeve. The logotype is placed on the t-shirt at the front.
It is a friendly logo; the use of the colours is related to the American colours.
Thick and dark brush stroke used on the mascot outline. Inconsistent outline. Use of complementary colours.
Old-fashion that could be Re-designed to be used current.

The Chief Wahoo, mascot of the Cleveland Indians is a cartoon logo that have been criticised for perpetuating Indian stereotypes.
But the real concept of the logo is to associate the characteristics of the native american to the team players. i.e: brave, courageous, valiant, unfrightened.
The Native America Motif on the logo history started subtle. The native illustration, in profile, had just two feathers and a plait, no colour. With the passing of the time, the motif started have more details, colour.

Various other patches were worn for the next few years, none of them featuring Indians. In 1946, both the home and road shirts featured a City of Cleveland Sesquicentennial patch. In 1947, home and road uniforms began featuring the first incarnation of Chief Wahoo, replacing the old profile with a three-quarters face style. A newer style of Chief Wahoo replaced that one on the uniform shirt sleeve starting in 1951. That style has remained the model for Chief Wahoo to this day.

Sources:

http://en.wikipedia.org/wiki/Cleveland_Indians
http://www.logoserver.com/Cleveland_Indians_Logos.html
http://www.sportslogos.net/team.php?id=57





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